// signal(daily)
The daily briefing for AI marketers, growth hackers, and operators.
// computing(∑)
LIVE847
∑ sources
0.47%
σ signal/noise
t₀ today 2026-01-27
LIVE
5 Google Analytics Reports PPC Marketers Should Actually Use
Highest rated content by Search Engine Journal Read time: 4 minutes · Marketing
Score: +3060
The GA4 Site Search report reveals specific intent gaps—like users searching for unavailable 'rustic' products—that directly inform inventory strategy. Access via Reports > Engagement > Events > view_search_results to capture real user language. Additionally, the Top Conversion Paths report exposes TOFU value by crediting early touchpoints missed in last-click models. Tactical implication: Add a 'Session source/medium' filter to Conversion Paths to validate social/display campaigns that initiate journeys.
You no longer have to choose between insight and impact
by MarTech Read time: 4 minutes · Marketing
Score: +2600
Generative AI and LLMs now enable 'computational abduction'—inference to the best explanation—bridging the historic gap between qualitative depth and quantitative scale. Chris Robson (MarTech) argues the 'numbers vs. nuance' dichotomy is obsolete because AI can synthesize millions of unstructured inputs into patterns. Tactical implication: Stop segregating research teams; feed large unstructured datasets like reviews and support tickets into LLMs to generate strategic hypotheses at scale.
How AI Audience Targeting Is Supercharging SMBs
by Salesforce Read time: 4 minutes · Marketing
Score: +2190
AI audience targeting enables SMBs to move from 'spray-and-pray' to predictive segmentation by unifying website clicks, purchase history, and service interactions. Salesforce highlights that 'lookalike audiences' from top customers can now be generated automatically to refine ad spend. Tactical implication: Use CRM service data to segment at-risk customers, triggering automated retention campaigns immediately after frequent support interactions.
t₋1 yesterday 2026-01-26
The $2 million martech procurement mistake hiding in plain sight
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech highlights the common pitfalls in martech procurement that can lead to significant financial losses. Strategy: identify hidden costs in tools. ROI: ensure alignment with business goals. Action: conduct thorough vendor assessments.
10 Remarketing Lists To Boost PPC Performance
by Search Engine Journal Read time: 4 minutes · Marketing
Score: +2900
Search Engine Journal discusses effective remarketing strategies that can significantly enhance PPC performance. Strategy: leverage first-party data for targeted ads. Testing: create and test multiple remarketing lists. Action: monitor performance metrics to refine campaigns.
t₋2 2 days ago 2026-01-25
Salesforce Adopts Cursor at Scale
Highest rated content by TLDR AI Read time: 4 minutes · Marketing
Score: +3000
TLDR AI highlights how Salesforce has integrated Cursor into its workflows to enhance productivity. Efficiency: Over 90% of engineers now use Cursor, improving development speed. Automation: The integration supports faster product releases like Agentforce.
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